"It starts with the Ambition"

Now there is!

The Directional SWOT® builds on the principles of the Traditional SWOT, but modernises it and makes it usable for the first time. The principles are straightforward and clients have already embedded the process in their own Brand Planning cycle.

It uses the same ingredients, but assembles them in a different way to create a clear Strategic Narrative

Straightforward to learn and use, the Directional SWOT® process enables the team to follow the end to end strategic brand planning process at their own pace. Full training is included, with options for single or multiple brands, multiple scenarios, full or partial facilitation and an enterprise level encrypted web application. To find out more, please contact Jonathan Dancer or book a discussion below.